Search Engine Optimization

Admit it, every SEO guy must to spy on competitors. You would be stupid not to; just look what top rated sites in your niche are doing SEO wise and follow in their footsteps. At some point in the future you’ll need to do better than this, because by only repeating you will never get higher then aforementioned sites. However for beginning this is one of the best and easiest tactics. This coin comes with two faces and soon enough somebody will start looking for your backlinks. Nobody likes to work too hard and why to look for webmasters who will be willing to link, send hundreds of emails and wait for positive reply when you can just google competitor’s site and find all those links that helped him to be ranked. Well, I red on this SEO forum that there might be a solution for hiding your links! That’s right, presumably you can veil your links and still remain link juice “beneficiary”. Imagine having you site on first SE page with just a few backlinks (rest of them are just hidden), I bet many of your direct competitors will scratch their heads and think to themselves “how in the world did he got there?…. it must be some black hat SEO”
In theory it works like this: Instead of writing your link the usual way www.example.com, make it www.example.com#hide
Apparently, these kind of links won’t appear on link:www.example.com search results, but the big question is will they bring you any good at all?!
I will do a little experiment and let you know how it comes out. All I need is new blog about any topic and several “#” links pointing to it. Anchor text of these links should be about something that doesn’t exist, so that there will be no competition in my way. In one or two month, I will be able to see if this scheme really works:
1) My test blog should rate high in SERPs for anchor text keywords combination.
2) Neither of it’s back links should be visible to curious people.

Wish me luck!

Choosing the right keywords is one of the basic and most important optimization techniques. You can gain enormous leverage if going for right words. This process is not as easy and quick as it seems. There is serious research and some calculation needed. Luckily Google has very useful tool to facilitate this task. Best advice for new sites is not to go for those with big competition, but to aim for so-called long tail keywords. For example if your online store sells knives, you should promote your site for keywords like: kitchen knives, stainless steel knives, fixed blade knives… catch my drift? Another useful thing would be to add your city or state name for optimization. This way customer who will search for “kitchen knives in Arizona” will get to your pages.
The ratio between search results amount and monthly searches for is extremely important. Naturally you should go for those who have greater monthly volume search and fewer search results. There is no point in fighting your way up through millions of other sites for 1 keyword while you can get more visitors in shorter period of time if you target right words. This optimization will save you a lot of time and money right from the start. Check out example from real case; one of my customers is running christian jewelry store with items like rings, bracelets, crosses, crucifix, earrings and many more. While doing research for him I found perfect example that illustrates the point I try to make here:

Compare the numbers for highlighted options. Christian Jewelry has pretty big competition with 22,200 monthly searches, while Christian Cross have much less competition with greater search volumes – 27,100 !
Another essential issue is keyword density. Stuffing your text repeatedly will do you no good, exactly the opposite. What SE (search engines) are looking for is natural, unique text and not something like “buy our knives, because these knives are top quality knives“. Nobody in his right mind would write something like this unless he tries to trick SE, so they will punish you for this kind of spamming.
Choosing the right Title for your page is crucial! While this is the easiest thing to do, many people make mistake by stuffing it with keywords and long description. You should choose short phrase (~5 words) that characterize what this page is about and that’s it. Don’t forget that not only SE checks your title. People don’t have patience to read wrong titles while browsing search results, so make it short and objective.

You heard thousand times that good content is the most important thing. In theory, if your site is interesting – people will link to it naturally and you will climb in the rating. In practice, there are several problems with this statement. Let’s say you’re real estate agent from Boston and want to be found in Google organic search when potential customers are looking for “real estate Boston”. Bad news are that there are 49 million results for this keyword, the good news are that there are SEO companies that can help you with Google optimization. Think about it, you can write articles on your site about fluctuation of apartment prices, but hey, your competitors were not born yesterday and probably writing about this as you read this article. You need to have an edge over everyone else by hiring specialist who will help you to be placed on first page of most important search engines. This can be achieved by promoting your website using many techniques; one of them is link building.
On every SEO blog you’ll find scores of articles about importance of inbound links (those who point to your site from other places). The point that many people miss is that the weight and authority coefficient of links might be very different. For example you can get 1 link from PR 3 homepage and another link from PR 1 page. Since the age of three we know that 3 is greater than 1, so at first glance first link is the preferred one, however you should also take in consideration many other factors. For instance, how many other outbound links these two site have, because if there are 12 or more links on PR3 site and just 2 on PR1, then second link brings you more value. It is known trick in link exchange. You’re offered to swap links with page rank 5 site that has hundreds of outgoing links and your site that doesn’t have any page rank. High, wide, and handsome you exchange links, but actually you give more than you get.
Another very important attribute is relevancy of topics between your site and the one that links to you. If you sell cars and get link from cooking recipes website, in search engines eyes this link has no value. Most probably Google won’t index it or will ignore it later. The trick is to create valuable back-links that will get you closer to top and bring traffic.

We offer complete SEO services which include on-page optimization, keywords research and analysis, link building, directory submissions, blog and forum comments, press release and article writing, social bookmarking and social media promotion, plus general online marketing advice. Based on years of experience, our search engine optimization strategies will definitely bring fast results and make your site rank high in SERPs.

For quote request please contact us at admin@google-optimization.net