One of the best ways to make your website search engine friendly is to get a decent amount of regular traffic to your website. Creative and optimal ways must be implemented in order to gain attention from today’s sophisticated internet users. While there are monetary ways to increase a site’s traffic, there are also free traffic generators. If planned well and creatively, these free channels can result in more sales and revenue than those which are monetized.
A first step of vital importance is to increase the online presence of your website. You can start to do this by maximizing the quantity of the content on the website, always keeping in mind how important high quality is to draw readers because you provide unique and free content. Because your content is unique, user searches will narrow it to very relevant terms, and that will increase traffic in your niche.
The next step is to work on backlinks to your website by offering contents that are compelling enough that other sites will want to cite your work or link to it. Focus your content most on keywords that you want your website to rank highly for on the popular search engines, keeping in mind that a longer and less general keyword might bring more traffic than a very general and broad keyword which has lots of competition. Use your site’s meta tags to provide the search engines an easy way of indexing your content. Be sure to provide a sitemap on your website also, which will help to improve your page rank.
Other than links, there are ways to advertise your website online that are simple and free. Participate in forums and include an anchor link to your site. Submit articles to the directories and blogs with a link to your home page. Additionally, advertising can also be done off-line, in newspapers, local magazines, and coupon clipper publications. Depending upon your business, you can figure out which off-line channels are best to help with traffic.
Be sure that your website has simple, user-friendly navigation tools so that they can find their way around. Visitors that feel your website is too difficult to navigate likely will never return, nor explore your site beyond the home page. Interactive scripts seem to drive lots of traffic and keep visitors returning to websites, so you might add one to your site. Use readable fonts and backgrounds that are attractive.
Another great way to increase the number of visitors to your website is to share some posts from it in social networking sites such as Twitter and Facebook. The number of users on both of these sites is very high, and the conversion rates are high as well. What this means for you is that the probability of someone reading about your site and then visiting it will be high as well.