Some people sign up for Twitter, look at it once or twice, and give up in exasperation. They just do not get the premise, or the popularity of the site. This is not their fault, it is not until you fully engage will you begin to understand why it’s so popular, and also to receive some of the benefits it offers.
Additionally, everyone is aware that your Twitter profile URL is a nofollow link, so it doesn’t pass on any link juice. However, it is useful for attracting some nice links to your Twitter account, and your blog, and other websites you might have. Also take a look at Twitter search results whenever you are on Google, and you likely will be quite amazed at what you find there—it might even set the wheels turning as to how to rank higher for some longtail keywords.
With the crazy growth of micro blogging sites like Jaiku, and the largest, Twitter, these sites might be the next great area to look at when attempting to optimize the site better advantage. Sure, it’s great for sending messages, but it’s also superb for generating traffic for your websites. Twitter allows you to post your links in your messages. Another plus about Twitter is that the status pages are beginning to get indexed by search engines, and likely getting good page ranks on their own. For instance, as of the time of writing this post, my own personal Twitter page is ranked a PR4, and I have done nothing special to cause that sort of a page rank. I must say it was much easier to get this page to that rating than it is a blog. Some aspects of Twitter make it a better choice than Jaiku; Twitter statuses and user pages are made sub-directories, which are set up as totally different sites altogether. The SEO benefits of Twitter, however, will trickle into all of the sub-folders. Twitter allows links in tweets, so you should definitely use its PR 9 status to boost your blog post or other writing.
There are now lots of Twitter tools available that automate some of your Twitter tasks, and allow you to look at Twitter once in a while and schedule Tweets for days at a time. These tools generally will allow you to answer direct messages and also retweet interesting information that you find from those people you follow. Also, if you have more than one Twitter account, there are tools which enable you to work with all of them at one time, cutting down the time it takes you to actively engage with others on the site. Twitter user directories add benefits for your SEO efforts by giving you a dofollow link, and also helping you grow your followers list and raise your ranking in the serps. Your followers, of course, are your Twitter audience– so the bigger that list is, the better. Newer business directories are also popping up and they seem to be growing rapidly.
People often ask what to Tweet about. Well, you can regale your followers with what you had for breakfast this morning, but you might end up with less followers if you do that. Most of your followers will likely be in your niche, or similar niches. When you Tweet, you want it to be information that can help your followers in some way. Of course, people promote their own blogs, websites, businesses and services on Twitter. However, you don’t want to blast people with a marketing message all the time. The soft sell works much better in Social Media. A good rule of thumb is one self-promoting post out of ten. That means you are giving a lot of yourself before you ask for anything in return.