When you have done everything to promote your website, from link building to micro blogging and you still don’t get enough traffic, you know you must be doing something bad. Search engine optimization is more than just a few techniques that will increase your page ranks and it doesn’t guarantee instant traffic on your blog. A lot of people decide that SEO simply doesn’t work when it’s actually their fault; make sure that you check all the things listed bellow if you see that you are not getting the results you hoped for.
- You don’t get the right traffic – if your blog is about a certain subject and you only get uninterested visitors, there must be something wrong with the marketing. You are probably advertising in the wrong places. Quantity is not the same as quality, and you should always choose quality traffic, even if it means less traffic. Always make sure that you advertise on relevant websites; for example, if you sell baby clothes you wouldn’t want to advertise on a website about cars.
- Not enough time has passed – when you are optimizing your website for search engines, you need to give it time because you won’t be getting results immediately. Changes need to be done regularly to see what works best on your website and you should experiment with different techniques.
- Too many keywords – when your articles stop sounding relevant because of the many keywords you used, that’s not search engine optimization. How many keywords are too many? It depends on the length of your article but usually the recommended density is about 1%-3%.
- Targeting the wrong keywords – if the content on your website is not focused on the phrases and keywords people are searching for, then your work is useless in traffic terms. You won’t get any exposure and your website will not be shown on a higher position in the search results.
There are several bad things that might happen when your whole SEO technique is wrong: your website usability will be affected which will definitely not attract more visitors, you might get filtered by search engines (a lower page rank), you might get negative feedback and a lot of complaints from those visiting your website and lose credibility.
Overall, bad search engine optimization will definitely do more harm than good and ultimately you will lose a big part of your visitors and probably a big part of your income too.